Speakers
Montgomery Innovation Speakers
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Building an Online Marketing Strategy (2010-03-03)
Marketing online is more than just a website. The website is a core component, but you need to build traffic, convert visitors into customers, and make sure that those conversions produce dollars in your pocket.
Heatherstone CEO and former Microsoft web developer Aaron Overton will guide you through the essential elements of generating a return on investment when marketing online in this 90-minute seminar. You’ll leave with clear, actionable advice and a basic plan for how you can extend your reach on the Internet. -
Building an Online Marketing Strategy (2010-02-16)
Marketing online is more than just a website. The website is a core component, but you need to build traffic, convert visitors into customers, and make sure that those conversions produce dollars in your pocket.
Heatherstone CEO and former Microsoft web developer Aaron Overton will guide you through the essential elements of generating a return on investment when marketing online in this 90-minute seminar. You’ll leave with clear, actionable advice and a basic plan for how you can extend your reach on the Internet. -
Aaron Overton
Aaron Overton freely shares his knowledge and draws upon anecdotes of dozens of clients and other business owners to illustrate his points. Folks have even been known to laugh during the seminar – more than once, even.
A former Microsoft web developer, Aaron Overton has worked at the crossroads of high technology and small business for twenty years, serving clients in publishing, transportation, and other industries. He is the founder of Heatherstone, which provides software, database, management, and marketing consulting services to businesses and professionals who prefer innovation to infrastructure.
