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	<title>Montgomery Innovation &#187; Building an Online Marketing Strategy</title>
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		<title>Building an Online Marketing Strategy (2010-03-03)</title>
		<link>http://www.montgomeryinnovation.com/building-an-online-marketing-strategy-2010-03-03/</link>
		<comments>http://www.montgomeryinnovation.com/building-an-online-marketing-strategy-2010-03-03/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 22:58:34 +0000</pubDate>
		<dc:creator>Tong@heatherstone.com</dc:creator>
				<category><![CDATA[Aaron Overton]]></category>
		<category><![CDATA[Upcoming Seminars]]></category>
		<category><![CDATA[Building an Online Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.montgomeryinnovation.com/?p=295</guid>
		<description><![CDATA[Marketing online is more than just a website. The website is a core component, but you need to build traffic, convert visitors into customers, and make sure that those conversions produce dollars in your pocket.
Heatherstone CEO and former Microsoft web developer Aaron Overton will guide you through the essential elements of generating a return on investment when marketing online in this 90-minute seminar.  You'll leave with clear, actionable advice and a basic plan for how you can extend your reach on the Internet.]]></description>
			<content:encoded><![CDATA[<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">Marketing online is more than just a website. The website is a core component, but you need to build traffic, convert visitors into customers, and make sure that those conversions produce dollars in your pocket.</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">Heatherstone CEO and former Microsoft web developer Aaron Overton will guide you through the essential elements of generating a return on investment when marketing online in this 90-minute seminar.  You&#8217;ll leave with clear, actionable advice and a basic plan for how you can extend your reach on the Internet.</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">A workbook with notes to supplement information being discussed will be provided.</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;"><a style="color: #da5e2a; text-decoration: none;" href="http://building-an-online-marketing-strategy-2010-03-03.eventbrite.com/">REGISTER NOW</a></p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">DATE</h2>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">Wednesday, March 03, 2010 from 9:00 AM &#8211; 11:00 AM (ET)</p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">LOCATION</h2>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">The 4th FLOOR Conference Room at the Rockville Innovation Center<br />
155 Gibbs Street<br />
Rockville, MD 20850</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;"><span style="line-height: 19px;">Visit Google Maps to get <a href="http://maps.google.com/maps?f=d&saddr=&daddr=155+Gibbs+Street%2C+Rockville%2C+MD+20850&hl=en&geocode=&mra=ls&ie=UTF8&z=16" target="directions">driving directions</a><br /><iframe src="http://www.montgomeryinnovation.com/content/plugins/mapinator/map.php?api=ABQIAAAArRG5jnI_aPGWw0FanPoXMxSWjFKez6btBoUoQZP_N1MhEbWGWBT7YN3GwaFm64B7FTx0hVQzWPbb9g&location=155 Gibbs Street, Rockville, MD 20850&width=500&height=200&path=%2Fhome3%2Fneverano%2Fpublic_html%2Fmontgomeryinnovation-prod%2Fwordpress%2F" style="width:500px;height:200px;border:none;padding:0px;" frameborder="0" scrolling="no"></iframe></span></p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">SPEAKER</h2>
<h3 style="font-size: 1.17em;">Aaron Overton, CEO of Heatherstone</h3>
<div>
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<dt><a href="http://www.montgomeryinnovation.com/aaron-overton/"><span style="text-decoration: none;"><img style="padding: 0px; margin: 5px; border: 0px initial initial;" title="Aaron Overton" src="http://www.montgomeryinnovation.com/content/uploads/DSCF8865-115x150.jpg" alt="Aaron Overton" width="115" height="150" /></span></a></dt>
<dd style="font-size: 11px; line-height: 17px; padding-top: 0px; padding-right: 4px; padding-bottom: 5px; padding-left: 4px; margin: 0px;">Aaron Overton</dd>
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</div>
<p><a href="mailto:overton@heatherstone.com"><span style="text-decoration: none;">Aaron Overton</span></a> freely shares his knowledge and draws upon anecdotes of dozens of clients and other business owners to illustrate his points. Folks have even been known to laugh during the seminar – more than once, even.</p>
<p>A former Microsoft web developer, Aaron Overton has worked at the crossroads of high technology and small business for twenty years, serving clients in publishing, transportation, and other industries. He is the founder of <a href="http://www.heatherstone.com/"><span style="text-decoration: none;">Heatherstone</span></a>, which provides software, database, management, and marketing consulting services to businesses and professionals who prefer innovation to infrastructure.</p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">PRICE</h2>
<p>$20.oo per person + <strong>One FREE Guest</strong> optional</p>
<p><a style="color: #da5e2a; text-decoration: none;" href="http://building-an-online-marketing-strategy-2010-03-03.eventbrite.com/">REGISTER NOW</a></p>
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		<title>Building an Online Marketing Strategy (2010-02-16)</title>
		<link>http://www.montgomeryinnovation.com/building-an-online-marketing-strategy-2010-02-16/</link>
		<comments>http://www.montgomeryinnovation.com/building-an-online-marketing-strategy-2010-02-16/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 22:49:24 +0000</pubDate>
		<dc:creator>Tong@heatherstone.com</dc:creator>
				<category><![CDATA[Aaron Overton]]></category>
		<category><![CDATA[Upcoming Seminars]]></category>
		<category><![CDATA[Building an Online Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.montgomeryinnovation.com/?p=287</guid>
		<description><![CDATA[Marketing online is more than just a website.  The website is a core component, but you need to build traffic, convert visitors into customers, and make sure that those conversions produce dollars in your pocket.
Heatherstone CEO and former Microsoft web developer Aaron Overton will guide you through the essential elements of generating a return on investment when marketing online in this 90-minute seminar.  You'll leave with clear, actionable advice and a basic plan for how you can extend your reach on the Internet.]]></description>
			<content:encoded><![CDATA[<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">Marketing online is more than just a website. The website is a core component, but you need to build traffic, convert visitors into customers, and make sure that those conversions produce dollars in your pocket.</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">Heatherstone CEO and former Microsoft web developer Aaron Overton will guide you through the essential elements of generating a return on investment when marketing online in this 90-minute seminar.  You&#8217;ll leave with clear, actionable advice and a basic plan for how you can extend your reach on the Internet.</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">A workbook with notes to supplement information being discussed will be provided.</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;"><a style="color: #da5e2a; text-decoration: none;" href="http://building-an-online-marketing-strategy-2010-02-16.eventbrite.com/">REGISTER NOW</a></p>
<h2 style="color: #005580; font-size: 24px; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">DATE</h2>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">Tuesday, February 16, 2010 from 9:00 AM &#8211; 11:00 AM (ET)</p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">LOCATION</h2>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">The 4th FLOOR Conference Room at the Rockville Innovation Center<br />
155 Gibbs Street<br />
Rockville, MD 20850</p>
<p style="line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;"><span style="line-height: 19px;">Visit Google Maps to get <a href="http://maps.google.com/maps?f=d&saddr=&daddr=155+Gibbs+Street%2C+Rockville%2C+MD+20850&hl=en&geocode=&mra=ls&ie=UTF8&z=16" target="directions">driving directions</a><br /><iframe src="http://www.montgomeryinnovation.com/content/plugins/mapinator/map.php?api=ABQIAAAArRG5jnI_aPGWw0FanPoXMxSWjFKez6btBoUoQZP_N1MhEbWGWBT7YN3GwaFm64B7FTx0hVQzWPbb9g&location=155 Gibbs Street, Rockville, MD 20850&width=500&height=200&path=%2Fhome3%2Fneverano%2Fpublic_html%2Fmontgomeryinnovation-prod%2Fwordpress%2F" style="width:500px;height:200px;border:none;padding:0px;" frameborder="0" scrolling="no"></iframe></span></p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">SPEAKER</h2>
<h3 style="font-size: 1.17em;">Aaron Overton, CEO of Heatherstone</h3>
<div>
<dl id="attachment_9" style="float: left; text-align: center; background-color: #f3f3f3; padding-top: 4px; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 125px; margin: 10px; border: 1px solid #dddddd;">
<dt><a href="http://www.montgomeryinnovation.com/aaron-overton/"><span style="text-decoration: none;"><img style="padding: 0px; margin: 5px; border: 0px none initial;" title="Aaron Overton" src="http://www.montgomeryinnovation.com/content/uploads/DSCF8865-115x150.jpg" alt="Aaron Overton" width="115" height="150" /></span></a></dt>
<dd style="font-size: 11px; line-height: 17px; padding-top: 0px; padding-right: 4px; padding-bottom: 5px; padding-left: 4px; margin: 0px;">Aaron Overton</dd>
</dl>
</div>
<p><a href="mailto:overton@heatherstone.com"><span style="text-decoration: none;">Aaron Overton</span></a> freely shares his knowledge and draws upon anecdotes of dozens of clients and other business owners to illustrate his points. Folks have even been known to laugh during the seminar – more than once, even.</p>
<p>A former Microsoft web developer, Aaron Overton has worked at the crossroads of high technology and small business for twenty years, serving clients in publishing, transportation, and other industries. He is the founder of <a href="http://www.heatherstone.com/"><span style="text-decoration: none;">Heatherstone</span></a>, which provides software, database, management, and marketing consulting services to businesses and professionals who prefer innovation to infrastructure.</p>
<h2 style="font-size: 24px; color: #005580; line-height: 1.2em; font-family: Helvetica, Arial, sans-serif; padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">PRICE</h2>
<p>$20.oo per person + <strong>One FREE Guest</strong> optional</p>
<p><a style="color: #da5e2a; text-decoration: none;" href="http://building-an-online-marketing-strategy-2010-02-16.eventbrite.com/">REGISTER NOW</a></p>
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